Cluster Training – Romania
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Tusnad Session #3 // Documentation

TUSNAD SESSION #3 // Wrap-up

Thank you to all participants,
your contributions to make the third training session as interactive and intensive as the previous two was impressive. All documentation is now out including the final participants list and the Innovation Norway presentation on Status on the 2014-2021 EEA/Norway Grants program.
 
 
Innovation Norway will be back with an invitation to a web-based evaluation questionnaire and Clustero will coordinate feedback on potential follow up actions wanted by participated clusters. We also hope to be back with certificates on participation  in the training sessions to all participants.
 
 
As the “Blue book» is so central to the new program, we recommend all participating clusters to look into the Program Areas part of the grants program; PA01, PA05, PA12. You can download the Blue book here: http://eeagrants.org/layout/set/bluebook.
 
 
Based on ambitions for the upcoming calls and your Internationalisation Strategy,  we hope as many cluster initiatives as possible start planing for the cluster matchmaking in Stuttgart September 21 and 22nd.
 
Thank you everybody! 

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The Third Session Setup

Building Romanian Clusters capacity as facilitators for collaborative international projects.
 
 
The third session will be organised by innovation Norway, Clustero and  Innovation Performance AS. Our team this time will be:
 

Victoria Utheim
Victoria Utheim
Victoria Utheim, Kobra AS, Expert in service design and business modelling- She will lead our work on business models for the cluster itself and for the members services.

Eivind Petershagen
Eivind Petershagen
Eivind Petershagen, Innovation Performance, Senior Cluster Management Excellence expert, Certified ESCA expert and member of ESCA Technical Advisory board and ESCA Silver Label Expert Group

Tor-Arne Bellika
Tor-Arne Bellika
Tor-Arne Bellika, Innovation Performance, Senior Cluster Management Excellence expert, Certified EWSCA expert and member of ESCA Silver Label Expert Group.
 
The entire program will focus on building the participating cluster initiatives capacity to involve  members in international projects and specificly for the upcomming EEA Grants/Norway Grants calls.
 
 
We will focus on cluster initiative business model and member services business models. A key practical outcome will be to work to prepare interested  cluster initiatives for “The 5th Cluster Matchmaking – Bringing Cluster Collaboration to the Next Level» in Stuttgart September 21-22nd.

Partners

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Agenda Cluster Managers Training Program –  Session 3 (Draft)


 

May 10th:  

09.00   Introduction

Short introduction of the participants

Goals for session 3- agenda day 1 and 2.

09.30   Achievements since Session 2 in November 2016 

Summing up major points from each cluster (max 5 minutes)

  • Improvements?
  • Successes?
  • New challenges?

Reflections: What can we include in this session?. Open post day 2.


 

11.00 Short break


 

11.15   Short introduction to business model canvas and service design 

11.25 Collaboration within the cluster

  • C2C Collaboration
  • C2RD Collaboration
  • How to build bridges – close the most important gaps

 

12.00 Lunch


 

13.00   Continue Collaboration internal

Group work – plenum discussion


 

14.15 Short break


 

14.30 External Collaboration

  • Focus on internationalisation – the clusters role
  • Challenges
  • Partner search – methods/guidelines
  • Plenum discussion
  1. Preparing  matchmaking ( BSR Stuttgart?)

Cluster pitching- What makes my cluster globally unique?  Unique selling points (USP) for each of the clusters.

Split in 5 groups. Develop USP and develop and rehearse 2-minute pitch of all participating clusters.

16.30  End of day 1


Day 2 May 11th:


 

09.00 Reflections on day 1

09.20 Workshop on business models and service design

  • Refreshing service possibilities
  • Introduction to business canvas model

 

10.30 Short break 


 

10.45 Group work canvas & service design cont.


 

12.00 Lunch


 

13.00 Follow up member services  – looking forward

14.00 Open session  

  • Follow up on challenges – actual themes
  • Possible common development projects

15.00 Summing up – what next?

16.00 End of Session


The third session is also a follow up on our efforts in the first two sessions to help participating clusters to develop Cluster Mmanagement Excellence improvement plans up to the next  re- or up certification of the cluster initiative.

 
At the start of day 1 we ask all participating clusters to prepare a 5 minute pitch including this for the 09:30 agenda point. 
 
  • Status of Improvement work – implemented improvement and plans for certification/benchmarking initiatives

  • Success stories for the cluster initiative or cluster members

  • New challenges

  • Would you consider participating in Stuttgart and what partners and projects would You be looking for?

 

 

We want to share with you some key tools, reports that we hope you all have a chance to check out before we meet. We do not expect you to read all  this, but spend some time familiarising yourselves with the material and methods.

 
  • This 2 minute video introducing the Business Model Canvas. Victoria will use this extensively to help You develop Business model for the cluster (national and international markets)  and for the cluster member services (members are customers)


  • Handbooks to provide specific guidelines, facilitating the development of collaborative relationships and partnerships within clusters or networks of organisations.

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Guidelines for Partner Search and Matchmaking

 
Bringing Cluster Collaboration to the Next Level in Stuttgart September 21-22nd is a very important place to start and continue the work on internationalisation of the cluster.  We want focus the third training session on preparing the participating Cluster initiatives to successfully participate there by developing the right ambitions, internationalisation strategy, requests for collaboration and perfect cluster pitching in the matchmaking talks.
 
The conference  contain essential presentations on cluster development, information on international cluster project funding program  and most importantly;  a well prepared cluster matchmaking engine where all participants can search for partners based on request for collaborations and collaboration offers.
 
Please check this how it works page and start discussion of whether you are ready for international cluster matchmaking and make up your mind on whether to study this deeper as an option.
 
Whether your cluster will participate or not- we are sure familiarizing yourselves with  this event, will  make you better prepared for cluster internationalisation and eventually you first Cluster Matchmaking event.
 
4 Norwegian Clusters are already registered and you know at least 1 of them.

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BUCHAREST SESSION #2 // Wrap-up & Documenation

WRAPPING UP THE PROGRAM BUCHAREST NOV 3-4

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We had two successful days in a sunny Bucurest. On the first day, Cluster Manager Hege Økland of NCE Maritime Cleantech, presented the clusters history, their work on communication and branding and how they worked to involve members actively in joint innovation activities related to green transformation.
 
 
On day two we worked on the participating clusters Unique Selling Points, trained the cluster team on pitching to potential new members and to potential  international cluster internationalisation partners. Next up on day two was work on the cluster initiative future funding gaps and member services priorities. Finally we continued the homework on Cluster Management Excellence improvement plan up to the upcoming ESCA bronze, silver or gold  certifications late 2017 or early 2018.
 
 
We wrapped up the session presenting the lates on the next program period for Norwegian Grants program in Romania. The participation clusters actively contributed suggestion for how to tap the potential for future cluster and SME collaboration based on the platform developed by the Romanian Cluster training program.
 
Below you will find documentation from the last session and some pictures from our two days in Bucharest.

BUCHAREST SESSION #2 // Preparations

The 4th and 5th of November we continue with the second part of the Cluster Training session. Below you will find the rough agenda and program for theese two days, a preparation task and a document on the subject: Clusters going global – roles and challenges.

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PROGRAM DRAFT DAY 1

Agenda Cluster Managers Training Program –  Session 2 (Draft)

For a more detailed overview: See the full Agenda Draft

November 3rd:

 

09.00     Introductions, summary of last session and reflections on homework.

  • Goals for session two – agenda day 1 and 2.

09.20    Presentations of Homework by participants- part 1 

  • Cluster and Internationalisation – Cluster to Cluster opportunities with Norwegian clusters
  • Workshop in 5 groups

10:30   Break 

10:45   Maritime Clean-Tech, CM Hege Økland

12.00-13.00 Lunch

13.00 Cluster case Maritime Clean-tech – working group session 

14.30 Break 

14.45 The importance of how to create and present success stories

16.00-16.30 End of day 1

 

 

PROGRAM DRAFT DAY 2

Day 2 November 4th:

 

09.00 Reflections on day 1

09.20 Cluster pitching

  • What makes my cluster globally unique?  Unique selling points (USP) for each of the clusters.
  • 5 Workgroups

11.00 Break

11.15 Reporting on homework – Part 2

  • Presenting Your Cluster Excellence improvement goals (KPI) and actions up to next recertification and how and how often to review?

12.00-13.00 Lunch

13.00 Continuing Improvement goals

  • Group work – Are there shared improvement needs – potential for joint improvement actions?

14.00 Member services revisited

  • Our financial situation and challenges Outlook 2016, 2017, 2019
  • 5 Workgroups

15.00 What now? Summing up and discuss how to follow up. (Olav)

16.00 End of Session 2

 

 

HOMEWORK ASSIGNMENT

BEFORE SESSION #2

For session two the participants need to prepare the following

1. CLUSTER EXCELLENCE IMPROVEMENT GOALS AND ACTION PLAN:

  • Clusters with an ESCA quality label: Use the benchmarking report to develop three Cluster Management Excellence improvement goals and  a short action list  up until the current ESCA quality label expire (late 2017, early 2018)
  • Those without an ESCA quality label. Develop  three improvement goals and a short action list up to a potential first bronze benchmarking.
  • The goals and the actions to improve is to be presented by all 15 clusters in a 2 minute pitch day 2 at 11:15-12:00. Make sure to propose actions You will be able to finance.

2. CLUSTER INTERNATIONALIZATION- PITCHING YOUR CLUSTER

  • Prepare a presentation to answer these two questions:
    • Are Your cluster ready for starting the internationalization process?
    • What would be You internationalisation goals and strategy?
  • Find a Norwegian Cluster wich could be a interesting partner for your cluster. Write down why and how a collaboration could benefit both clusters.
    • We will provide information on how to find information on Norwegian Clusters. For short list of tips & tricks;

Internationalization and challenges document

  • For a more thorough update on cluster internationalisation  see the:

The TACTICS Internationalisation handbook


Originally we planned a homework on developing individual skill upgrade plans. Unfortunately we  were not able to find time for this in session 2- so this is cancelled.

 
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BRASOV SESSION #1 // Documentation

PROGRAM OUTCOME AND GOALS

• Build knowledge about the Norwegian cluster landscape and promote future cluster to cluster collaboration.

• Transfer best Norwegian cluster practices to Romanian cluster organizations

• Build the participating cluster organizations capacity to continuously improve their cluster management work practices og provide more and better services to cluster members.

• Improve the participating cluster organizations capacity to collaborate on their improvement work.

• Build the cluster organization team members insights in required Cluster Management skill areas and motive them to build a personal skill development plan.

 

INTRODUCTION VIDEOS

Introduction – Individual Participants.

Introduction – Cluster Team Members.

PREPARATION

Task #1

  • Watch the two 4 minute videos above.
  • Read through The Cluster Initiative Greenbook
  • Clusters with a Cluster Quality label: Read and bring Your benchmarking report.
  • Cluster without a quality label: Check out the ESCA assessment processes. (Link below)
  • Make some notes on expectations for development and achivements for the upcoming training sessions.

 
For the self assessment evaluation see ESCAs document on:

 
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Send you preparation notes and evalutation to tab@i-perform.no

INTRODUCING THE FOUR MAIN TOPICS

Cluster Terminology

Standard European terminology based on the ESCA terminology and the Cluster Initiative Greenbook 2.0 (Necessary to understand the ESCA self assessment)

Cluster Development

Developing learning cluster organizations – Presentation of the ESCA cluster benchmarking, the labeling services and introduction to the self assessments.

Cluster Frameworks

Understanding the policy framework of the Norwegian Cluster program «Norwegian Innovation Clusters» and the Norwegian Cluster landscape.

Cluster Economy

Introduction to economically sustainable cluster member services and ESCA cluster member services framework.

BEFORE SESSION #2

For session two the participants need to prepare the following

  1. CLUSTER EXCELLENCE IMPROVEMENT GOALS AND ACTION PLAN:
  • Clusters with an ESCA quality label: Use the benchmarking report to develop three Cluster Management Excellence improvement goals and  a short action list  up until the current ESCA quality label expire (late 2017, early 2018)
  • Those without an ESCA quality label. Develop  three improvement goals and a short action list up to a potential first bronze benchmarking.
  • The goals and the actions to improve is to be presented by all 15 clusters in a 2 minute pitch day 2 at 11:15-12:00. Make sure to propose actions You will be able to finance.
  1. CLUSTER INTERNATIONALIZATION- PITCHING YOUR CLUSTER
  • Prepare a presentation to answer these two questions:
    • Are Your cluster ready for starting the internationalization process?
    • What would be You internationalisation goals and strategy?
  • Find a Norwegian Cluster wich could be a interesting partner for your cluster. Write down why and how a collaboration could benefit both clusters.
    • We will provide information on how to find information on Norwegian Clusters. For short list of tips & tricks;

Internationalization and challenges document

  • For a more thorough update on cluster internationalisation  see the:

The TACTICS Internationalisation handbook


 

Originally we planned a homework on developing individual skill upgrade plans. Unfortunately we  were not able to find time for this in session 2- so this is cancelled.

 
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SEMINAR SESSIONS // Brasov & Bucharest Setup

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The first session will have the following parts.


  • Introductions by the Romanian and Norwegian organizers.
  • Presentation of the Blue Maritime Cluster, by Per Erik Dalen as case #1.
  • Workshops and discussions around selected topics based on feedback.
  • Presentation of the Cluster Excellence Scorecard for the 12 participating clusters.
  • Download the preliminary program for Sept 15th and 16th. 

These cases will be used throughout the two session.

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Main Focus

  • NCE Maritime Cleantech case
  • Selected Romanian cases.
  • Presentation of homework on Cluster Management Excellence improvement plans and personal skill development plan
  • Next steps for the collaboration with Norway.

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